Thankfully, I've learned just because you're buying "premium", doesn't mean you have to pay premium prices.
My daily uniform nearly always involves a pair of jeans. I wrote a post last summer about why I opt for premium denim over jeans from the high street which you can catch it HERE if you missed it.
The truth is with denim you get what you pay for. Although I do have a soft spot for Topshop and ZARA jeans, I find high-end denim has a better fit, lasts longer and washes better. For a while, I went through a phase of loving Topshop’s Joni jeans but after buying them for the umpteenth time because they kept turning a murky grey shade after being washed 3 or 4 times, I knew enough was enough.
Despite my obsession with high-end denim and the strong belief you get what you pay for, I still won’t spend full whack on a pair of jeans. Thankfully, I’ve learned just because you’re buying “premium”, doesn’t mean you have to pay premium prices. Rather than pay the usual £200+, I impose a strict upper limit of £95, no matter the brand.
The great thing about denim is it’s such a wardrobe staple, no one can tell if you’re wearing “last seasons wash or fit”, which is a relief as a good quality pair of jeans should last at least a couple of years. If you’re going to invest in denim, you want it to last as long as possible.
I successfully manage to stick to my strict budget by stocking up on jeans during the biannual sales. It’s amazing how discounted they go. Retailers I highly recommend checking out during the sales are Netaporter, Trilogy, Selfridges and Donna Ida.
If you’re buying online, particularly in the Selfridges sale, I highly advise the “buy everything approach” and return what doesn’t work out. Often the more popular fits and washes do sell out super fast, so as soon the sale hits, you need fast fingers!
I have to mention The Outnet Clearance Sales which are pretty legendary. There is one currently going on at the moment and the prices are insane. JBrand, Mother Denim, Current/Elliott jeans to name but a few have been reduced to around £40/£50 which is ridiculously cheap. You HAVE to check it out HERE. Even if you miss out on the Clearance Sale, it’s still worth checking in on the site every now and again as they do get some amazing steals.
I hope this has helped in convincing you premium doesn’t have to mean super expensive and that it’s a worthy wardrobe investment.