As a denim fanatic, I've invested in designer denim, high street denim and niche denim brands. Finally, I can say I have found the perfect brand for the perfect pair of jeans.
My apologies for this post being late. It was originally scheduled to go live late yesterday evening but given the events that happened in London last night I decided it wasn’t appropriate. As much as I love fashion, it all seems very frivolous in light of the terrorist acts that have taken place in the UK recently. While I’m a strong believer in showing defiance and that in the face of tragedy we still carry on no matter what, I felt it was respectful to have a 24 hour pause from blogging and social media. I love my city and my country and I stand shoulder to shoulder with those who have lost their loved ones. While this is only the tiniest of gestures I felt it was the right thing to do.
That being said, it’s now back to business as usual and I do hope you enjoy this post.
I have flirted with just about every denim brand going, so it’s fair to say I’ve done my research. As a denim fanatic, I’ve invested in designer denim, high street denim and niche denim brands. Finally, I can say I have found the perfect brand for the perfect pair of jeans. Keep reading if you want to know who it is…
For a long time, I was loyal to Topshop denim, particularly their black jeans in the Joni or Jamie style. Both are a high waisted skinnies with lots of stretch which just seemed to mould to my shape really well. However, after a while I realised just how much I’d been spending on them. I found myself having to splash out on a new pair at least every couple of months as the black would fade into a grubby grey after 2-3 washes. At £40-£50 a pop it was adding up very quickly and wasn’t all that cost effective.
The straw that broke the camel’s back was a pair I recently purchased from Topshop which has this gorgeous lace up detail running down the side and I couldn’t resist them (see them HERE in a previous post). I got to wear them twice before I had to pop them in the wash where they were destroyed. They came out with really patchy discolouration all over them and were totally unwearable. Personally, I don’t believe two wears is acceptable for a £50 pair of jeans and it made me realise with denim you get what you pay for.
The pair of jeans I’m wearing in this post are from Mother Denim and are the best jeans I’ve ever owned. I didn’t even buy these new, they were a hand me down from my mum. Yes, they’re on the pricey side but I assure you they’re second to none in terms of fit and quality. I’ve washed these ample times and they’ve never lost their shape or colour. Plus, they are incredibly comfortable. The denim is so soft, it almost feels like you’re wearing leggings. I know I will be wearing these jeans for years to come and the cost per wear is going to be non-existent.
Although I would always advise it’s better to have one great quality pair which will still look like new after years of wear rather than 3-4 cheaper pairs, if you can’t bring yourself to spend £100s on a pair of jeans I do understand. If you are going to buy from the high street, stick to brands such as ZARA or Dr Denim. I’ve had a couple of pairs from both which have lasted surprisingly well. Obviously, if you can treat yourself then buy from Mother Denim and I promise you WILL NOT regret it.